What a crazy day this has been. Starting with a 10.30 am class on Branding and Human Behaviour: it is called Inside Insights. And then a Haiku Utsav from 2pm to almost 6.30 pm.
The class, is led by someone I know from my days in advertising. Someone I really look up to. Very sharp, very down-to-earth, and of course wonderfully perceptive. The class today reminded me of how much
of human behaviour we think we can predict, and really how much of it, we can't. Humans are complex creatures and of course got me thinking, what about studying humans beyond their minds. Can research
and marketing peep into souls? Yes do, they call it the sub-conscious. Fascinating all of it really.
I miss the role of 'love' in marketing. Brands should simply get consumers to fall in love with them.
But of course love is a tricky thing: no rational reason, we don't love someone for any rational reason.
So brands are a little bit of everything I guess: myth, marketing and insights....hmmmm
of human behaviour we think we can predict, and really how much of it, we can't. Humans are complex creatures and of course got me thinking, what about studying humans beyond their minds. Can research
and marketing peep into souls? Yes do, they call it the sub-conscious. Fascinating all of it really.
I miss the role of 'love' in marketing. Brands should simply get consumers to fall in love with them.
But of course love is a tricky thing: no rational reason, we don't love someone for any rational reason.
So brands are a little bit of everything I guess: myth, marketing and insights....hmmmm
The poetry I stumbled on to today at the Utsav was amazing. Made me realise how much I love poems,
and thought of so many of them today: but didn't pen a single one. Except this one, right here:
and thought of so many of them today: but didn't pen a single one. Except this one, right here:
the lit patch of road
under a
streetlamp
under a
streetlamp
I wonder,
which way
is home
which way
is home
In Musing Mode is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 India License.
